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Writer's pictureMARCUS AYOUB

Master Communication - Julian Treasue | TEDTALK |


The human voice is an extraordinary instrument, one we all possess and play daily. It’s arguably the most powerful sound in the world. Think about it: the same voice that can whisper "I love you" can also start a war. Yet, despite this immense power, many people find that when they speak, others don’t listen. Why is that? How can we speak in a way that captures attention and drives change?



The Seven Deadly Sins of Speaking

There are certain habits that diminish the impact of our voice, habits that we all can fall into if we’re not careful. Let’s explore these seven deadly sins of speaking that can make others tune us out:

  1. Gossip: Talking negatively about someone who isn’t present is a harmful habit. It erodes trust, and if you’re gossiping about someone, others know you might gossip about them too.

  2. Judging: Conversations with people who are constantly judging can be exhausting. It’s tough to listen when you feel scrutinized and found wanting.

  3. Negativity: Perpetual negativity can wear down listeners. While we all have moments of pessimism, constantly dwelling on the negative makes it hard for others to stay engaged.

  4. Complaining: Complaining, though often socially acceptable, spreads misery rather than light. It’s an unproductive habit that drags everyone down.

  5. Excuses: Avoiding responsibility by making excuses can be frustrating for listeners. It’s easier to respect someone who owns their mistakes.

  6. Exaggeration: Overstating facts, or even lying, diminishes credibility. Once people catch on, they’ll be less likely to believe anything you say.

  7. Dogmatism: Presenting opinions as facts is another surefire way to lose your audience. People prefer to engage with those who recognize the difference between what they believe and what is universally true.


The Four Cornerstones of Powerful Speech

If these are the pitfalls to avoid, what should we aim for? Fortunately, there are four cornerstones of powerful speaking, which together spell the word "HAIL." This stands for:

  1. Honesty: Be true in what you say. Speak clearly and straightforwardly. People value transparency and will listen more closely when they know you’re being sincere.

  2. Authenticity: Be yourself. Authenticity is about standing in your truth and speaking from the heart. When you’re genuine, people are more likely to connect with you.

  3. Integrity: Do what you say. Integrity builds trust. If your words and actions align, people will not only listen to you but also believe in you.

  4. Love: Wish people well. When you speak from a place of kindness and care, even difficult truths can be heard. Temper honesty with compassion, and your message will be received with open ears.


Unlocking the Power of Your Voice

What you say is crucial, but how you say it is equally important. Your voice is an incredible tool, with various features that can be adjusted to make your message more powerful:

  • Register: The part of your voice you speak from matters. A lower register can convey authority, while a higher register may express excitement. Find the balance that suits your message.

  • Timbre: This is the texture of your voice. A warm, rich voice is more pleasant to listen to, and fortunately, it can be trained with the right exercises.

  • Prosody: The melody of your speech—the rise and fall of your tone—gives meaning to your words. Avoid a monotone delivery to keep listeners engaged.

  • Pace: Speed up to show excitement, or slow down to emphasize a point. The right pace can make your message more compelling.

  • Silence: Don’t underestimate the power of a pause. Silence can create emphasis and give your audience time to absorb your message.

  • Pitch and Volume: These tools can convey emotion and urgency. Use them wisely to enhance your communication.


Preparing to Speak

Before any important conversation or presentation, it’s essential to warm up your voice. Simple exercises like deep breathing, lip trills, and tongue rolls can make a significant difference in how you sound. A well-prepared voice is more likely to captivate and persuade.

The Bigger Picture: Conscious Communication

Imagine a world where we all spoke consciously, where people listened attentively, and where our environments were designed to enhance communication. In such a world, misunderstandings would diminish, and meaningful connections would thrive. By being mindful of how we speak and listen, we can create a more beautiful and understanding world—one conversation at a time.

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